About Us

Robinsons Cleaners Building

Tom and Karolyn Upham 1969

Our Story

Owners Tom and Karolyn Upham started in the dry-cleaning business in October 1965. They trained with PBMA Cleaners in Monroe, Wisconsin, completing their training in December 1965. January 1966 they opened and operated the PBMA Cleaners in Sun Prairie, Wisconsin until 1974.

January 1975 Tom and Karolyn moved to Janesville and went to work for Robinson’s Cleaners (Ray Chris, Inc.) managing three One-Hour-Martinizing stores in Janesville, one store in Edgerton, one in Fort Atkinson and two stores in Beloit.

September 1991, Tom and Karolyn left Robinson’s and opened their own dry cleaner in Madison, Wisconsin, operating under the name The Finishing Touch. They opened their first drop location in the Creston Park Laundromat in March 1992 under the Choice Cleaners name.

In October 1997, they moved their production plant from Madison to Janesville, eventually closing the Madison store in March 1998. Tom and Karolyn now have 3 locations operating under the Choice Cleaners name.


Tom at Robinson's Cleaners Reception Desk


Loading Washing Machine


pressing slacks


unloading washing machine


Our Business View

Choice Cleaner is committed to providing high quality, professional dry cleaning in a family owned and operated environment. Our experienced and friendly staff are here to help you with every detail concerning the attention and expert care of your clothes. We pride ourselves in our professionalism and our attention to detail is what sets us apart from other cleaners.


Meet the Team

Choice Cleaners has a high level of commitment to caring for your garments, lines, draper, quilts, and rugs. Our goal is to continuously offer unmatched quality services to satisfy each customer. Our staff is friendly, experienced and readily available to assist you.


Jessica Whitford

Manager • Read Bio



Joshua Upham

Production Operations Manager • Read Bio




Customer Service • Read Bio




Production • Read Bio




Customer Service • Read Bio




Customer Service • Read Bio




Customer Service • Read Bio




Production • Read Bio


Our Commitment to You . . .

Our promise is to provide high quality and prompt customer service. It is our goal to be thought of as the best in the business and we commit ourselves to building long lasting customer relationships by satisfying all your expectations.